Desing in new media practices: A review on facebook ads as a social network

Abstract

The requirement of reaching the target audience in a short time and simultaneously, which is located at the core of new media environment, is one of the common goals of today’s communication tools. The impediments between humans such as geography, language, limited information and limited visuals are now obsolete. Virtual environments, which have become a part of our everyday life with communication technologies, also create a study field in advertising. Delivering advertisements to the target audience at the lowest cost and in the shortest time, addressing to both individuals with the lowest financial sources and individuals with highest financial sources and allowing global multi-communication are factors that have helped virtual environments excel over other communication technologies and lent impetus to digital advertising. Social networking environments, where new advertising practices are observed in the new media, are defined as web-based services that connect world-wide computer networks and allow them to communicate. Facebook is one of such social networking environments. Hundreds of thousands of people are exposed to insistent and imposing advertisements on online environment due to advertisements posted via Facebook. A good design and creativity is required in order to successfully convince the target audience. Graphic design is, therefore, of great importance in the advertising industry. Graphic design in advertising combines elements that help convey the message to the consumer more quickly, easily and effectively. In this study, a literature review was conducted in terms of facebook ads, graphic design discipline, advertising, advertising strategies of agencies and these were investigated using qualitative research methods.

Keywords: Facebook, social media, design and media, advertising