WAQAR, A. Impact of humorous advertising on purchase decision: In context of Pakistan’s telecom industry. Global Journal of Business, Economics and Management: Current Issues, [S. l.], v. 10, n. 2, p. 144–150, 2020. DOI: 10.18844/gjbem.v10i2.5089. Disponível em: https://www.un-pub.eu/ojs/index.php/gjbem/article/view/5089. Acesso em: 9 may. 2024.