The relationship between individual innovativeness and belonging to different generations

Main Article Content

Asta Savaneviciene
Gita Statnicke

Abstract

Abstract


This article, applying the cohort perspective, which views generations simply as collections of people born in a given period of time, analyses the relationship between individual innovativeness and belonging to different generations. The article provides the generation conception, gives a short overview of generational diversity, focuses on generational differences, discusses theoretical aspects of individual innovativeness and analyses individual innovativeness among the representatives of four generations: the Baby Boomers, the Generation X, the Generation Y and the Generation Z.


 


Keywords: Generation, the Baby Boomers, the generation X, the generation Y, the generation Z, individual innovativeness.

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How to Cite
Savaneviciene, A., & Statnicke, G. (2020). The relationship between individual innovativeness and belonging to different generations. Global Journal of Information Technology: Emerging Technologies, 10(2), 87–97. https://doi.org/10.18844/gjit.v10i2.4708
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