A confirmatory factor analysis of university students’ high-context and low-context communication

Abstract

This study aimed to examine the framework of Edward Hall’s high-context and low-context distinction in communication, which is one of the most widely used methods for comparing different cultures in terms of communication styles of individuals who are currently students. Choosing the survey as the data collection method, a questionnaire was prepared and applied to university students. Two hundred and eighteen people participated in the survey and 162 surveys were accepted. In the study, the relationships between communication types and demographic characteristics were also examined. It was found that these characteristics did not create significant differences in the types of communication. First-level confirmatory factor analysis (CFA) was applied to the data obtained through structural equation modelling (SEM). According to the results obtained by confirmatory factor analysis, communication in a high context (Y) factor has eight observed variables. There are seven observed variables of communication in a low context (D) factor.

Keywords: Communication, high-context communication, low-context communication, structural equation modelling (SEM);