The impact of YouTube in empowering Algerian young women
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Abstract
Social media studies have shown that the use of social applications affects different aspects of individual lives. This paper explores the impact of social media on the way Algerian young women construct their experiences in the virtual sphere, by following famous young female YouTubers and influencers in their early twenties on YouTube. A thematic analysis of selected videos of the Algerian YouTuber Amira Riaa would shed light on the ways Algerian young women use social media mainly YouTube to be present online and develop themselves by following, interacting, and relating to this famous female model’s real experiences in the virtual world. The analysis has shown that YouTube, consequently, represents a virtual space where these young Algerian women’s interest in consuming social media has transcended to being entertained by watching other women’s lives on this virtual platform, and a space where they can identify and relate to Algerian YouTube content creators’ experiences and opinions and be empowered psychologically.
Keywords: Empowerment; psychological; women; YouTube.
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