Impact of learning analytics on academic performance in entrepreneurship education
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Abstract
This study examines the integration of learning analytics into entrepreneurship education in higher institutions, addressing the lack of technology-driven pedagogical approaches in the field. The research responds to the need for innovative strategies to equip students with entrepreneurial competencies relevant to contemporary labor market demands. The objective was to assess the effectiveness of a learning analytics package, implemented through an online assessment platform, in improving academic performance. A pre-test and post-test design was applied to thirty students from fifteen faculties, with results analyzed to determine changes in achievement levels. Findings indicated substantial performance gains and confirmed the potential of learning analytics to foster personalized and adaptive learning experiences. However, increased variability in student outcomes revealed the necessity of strengthening digital infrastructure and enhancing educator capacity. The study underscores that learning analytics can play a pivotal role in advancing entrepreneurship education and preparing graduates for competitive and dynamic economic environments.
Keywords: Academic performance; adaptive learning; entrepreneurship education; learning analytics; technology integration
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