A study concerning the presence of stylised human body in logo design

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Victor Adir
Nicoleta Elisabeta Pascu
George Adir
Nicoleta Luminita Carutasu


This paper talks about the stylised human body used in logo design. During our research, we have seen many logos which have had a stylised shape of animals, insects, birds and human being as a graphic representation. That was the reason to determine us ‘to dig’ deeper in this field of stylisation shape. Because this field is huge, we were obliged to connect our study only to the human body, as a stylised graphic representation in logo design. One of the results of the research study in this paper, where we have tried to explain what kind of graphic elements, colours, geometric shapes and graphic techniques are used to design interesting logos. For us, it was a challenge because we have analyzed a human body as a stylised whole or parts to join the entire body. We think we have managed this work.
Keywords: Human stylised body, logo, geometric shape, graphic techniques, colours.


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Adir, V., Pascu, N. E., Adir, G., & Carutasu, N. L. (2018). A study concerning the presence of stylised human body in logo design. New Trends and Issues Proceedings on Humanities and Social Sciences, 5(6), 68–73. https://doi.org/10.18844/prosoc.v5i6.3697